Job Details

Director of Marketing and Media Design

Posting Number: 0001388
Location: Contra Costa College
Salary: $9,016.00-$10,985.00 (See salary guidelines above)

Position Definition:
The Director of Marketing and Media Design develops, directs and supervises the College's marketing and public communications efforts and performs related work as required.

Distinguishing Characteristics:


Examples of Duties/Essential Functions:
Duties/essential functions may include, but not be limited to, the following: Develops and implements the colleges marketing efforts; plans and administers the marketing budget to ensure the most cost effective use of resources; designs and purchases advertising and related materials. Evaluates the effectiveness of all marketing and communications efforts on an ongoing basis to ensure the timely adjustment of strategies and plans to meet changing conditions. Develops effective relationships with all Bay Area media ensuring clarity and consistency of the colleges public information. Prepares news releases, generates feature stories, responds to news inquiries, and serves as the colleges spokesperson when appropriate. Ensures the effectiveness of communication both within the college and with the external community. Develops new communication strategies as necessary. Communicates college goals, strategies and outcomes to the public and various community, state and educational groups. As resources allow, assists in publicizing events and programs; maintains media lists, media contacts and mailing lists. Supervises media/graphic designers and others in the preparation and production of college publications, marketing materials, and related items. Assists with marketing/public relations activities for the district office as needed and coordinates efforts with other colleges in the district. Performs other duties as assigned.

Minimum Qualifications:
Education/Experience:
Education: Possession of a Bachelors Degree from an accredited college or university.

Experience: Four years work experience in marketing, media, public relations, or related field. License/Certification: A valid Class C California Drivers License.

Knowledge Of:
Composition, layout and production of college publications; principles and techniques of public communication, internal communications and public relations; general journalism including composition and elements of writing for broad readership; current trends of marketing and advertising; planning, implementing and evaluating comprehensive marketing and communication plans/strategies; methods of establishing and maintaining good public and community relations.

Skill To:


Ability To:
Direct marketing and communication efforts for the college; maintain relationships with the media, notifying them of events, news releases and other pertinent information; manage staff involved in production of college publications, marketing materials and other related items; develop and implement effective marketing campaigns and materials; administer marketing budget; exercise tact and diplomacy when dealing with sensitive and confidential matters. Demonstrated accomplishment in written, verbal, and analytical skills; ability to interact with diverse groups and individuals.

Desirable Qualifications:
Experience in monitoring and analyzing market trends (preferably in higher education)

Ability to monitor and develop effective internal and external communications protocols

Experience in coordinating special events

Ability to manage multiple projects simultaneously

Possess knowledge and skills in the effective use of social media

Special Instructions:
Contra Costa College serves about 10,000 students, credit and non-credit, who pursue transfer preparation, career education and foundational skills. The Colleges student population reflects its surrounding diverse communities. Serving predominantly African American/Black and Latino/a/x students, Contra Costa College is situated in a socioeconomically diverse, resilient, and culturally vibrant community. As a proud Hispanic Serving Institution (HSI), we seek candidates who embrace our community, student population, and central work: strengthening West County by meeting our students where they are and helping them get where and who they want to be.

We seek a colleague who operates with a growth mindset, a strengths-based and student-centered approach, and an unflinching commitment to equity, especially concerning the elimination of barriers to college access, success, and completion. The ideal candidate will be eager to help construct and maintain a culture of continuous improvement in instructional effectiveness, student service, and leadership.

NOTE: New employees will be placed at the first step which is $9,016 per month, second step $9,472 per month or third step at $9,952 per month (depending upon experience). Based on current salary placement guidelines, all step increases for which an employee becomes eligible shall take place on July 1st of each fiscal year. These increases will occur, on annual basis, until the maximum step of $10,985 per month is reached on the salary schedule.

Job Close Date: 1/23/2020
Open Until Filled: No

To apply, visit https://www.4cdcareers.net/postings/6733





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